Promotional strategies

There are a range of ways to advertise music these days. The main way these days is to use social networking websites such as Facebook, Instagram and Twitter. However the website that has become more popular over the past few years is YouTube.

YouTube is a very easy way to advertise your music, whether it is in an advert, or publishing your own video. There are also companies such as Vevo, or record labels such as Run For Cover, that publish bands that are on their label or have a contract with the company and they endorse their videos, increasing the amount of views.

Another common way to advertise is on the radio. Popular radio stations such as BBC’s Radio 1 have shows dedicated to specific music genres, meaning that even small bands can have their time to shine to have interviews and play their music on a worldwide radio station. They can they plug their latest album, video or tour.  

A method with is coming less popular is the magazine ad. Magazines are becoming less popular as most bands prefer to advertise themselves on their own page. However a lot of bands still like to be featured in magazines to advertise upcoming tours and releases.