Intertexuality
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Reference (visual, mise en scene, camerawork,
etc) to other media texts – e.g. TV programmes films, films, adverts, etc
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Idea / images borrowed and repackaged from other
texts
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Can be used for humorous or serious effect
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Privileges part of the audience – they’re ‘in on
the joke’ – but text can still be understand by others unaware of intertexual
references.
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