Wednesday, 26 June 2013

Conventions of a Promo (Not genre specific)


Mise En scene
  • Instruments
  • Props – dependant on the genre  
  • Costume depending on the meaning of the video  
  • Location is linked to lyrics and genre
 
Camerawork
  • Close ups on instruments to show they have that skill and close upon the brand
  • Performers – privileged access to see them
  • Panning and tracking to show movement
  • Performing to an audience to get you to come to a gig because $$$
  • Performing to the camera
  •  
Editing
  • Cuts to the beat
  • Genre will effects speed of shot change
 
Narrative/performance
  • Mime
  • Don’t use traditional narrative
  • Live – big and small shows – depends on genre
  • Links to lyric
  • Intertexuality
  • Repeatability
 
 


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