Wednesday, 26 June 2013

Examples of Intertexuality


Intertexuality

Why do artists use Intertexuality?

Madonna & Marilyn Monroe

·         Lyrical link – material world - diamonds are a girls best friend.
·         Madonna thinks she is the next Marylyn Monroe.
·         Madonna stealing MM’s image
 

Robbie Williaams, Kiss & Ozzy Osbourne

·         Robbie Williams takes the mick  out of Ozzy Osbourne
·         Stage layout is the same
·         Parody
·         Helped lose boy band image of RW
 

 REM & 24 Hour news channels
·         Critical parody REM – Bad Day and live news
·         Key lyrics come up

 
Red Hot Chilli Peppers, GTA and Hollywood

·         Fake lifestyle
·         Mention of space and alderon (star wars planet)
 
 
Eminem & Superheroes

·         Eminem – his alter ego Eminem/slim shady
·         Showing the bad side of America
·         Elvis dies on toilet
·         Batman is black
·         The faces Eminem has faced

Intertexuality


Intertexuality

-          Reference (visual, mise en scene, camerawork, etc) to other media texts – e.g. TV programmes films, films, adverts, etc

-          Idea / images borrowed and repackaged from other texts

-          Can be used for humorous or serious effect

-          Privileges part of the audience – they’re ‘in on the joke’ – but text can still be understand by others unaware of intertexual references.

Concepts in music promos

Illustration – the promo basically illustrates the ideas / narrative in the song lyrics

Amplification – the promo uses a key idea / image from the lyrics and develops it

Disjuncture – the promo bears no resemblance to the lyric or its meaning; often seen as unconventional / arty videos

Conventions of a Promo (Not genre specific)


Mise En scene
  • Instruments
  • Props – dependant on the genre  
  • Costume depending on the meaning of the video  
  • Location is linked to lyrics and genre
 
Camerawork
  • Close ups on instruments to show they have that skill and close upon the brand
  • Performers – privileged access to see them
  • Panning and tracking to show movement
  • Performing to an audience to get you to come to a gig because $$$
  • Performing to the camera
  •  
Editing
  • Cuts to the beat
  • Genre will effects speed of shot change
 
Narrative/performance
  • Mime
  • Don’t use traditional narrative
  • Live – big and small shows – depends on genre
  • Links to lyric
  • Intertexuality
  • Repeatability
 
 


Thursday, 20 June 2013

Snoop Dogg f.t Farrell - Beautiful Analysis


The video is set in Brazil, a country known for it’s lovely views and its hot weather, which is instant eye candy for the audience.  It also ties in with the expensive lifestyle Snoop Dogg has.
Another reason for the vdeo being set in Brazil is that Brazil’s beaches are filled with attractive women wearing little to no clothes which is another convention of a hip hop/rap/RnB video. However this is used in many different types of genres such as P!ATD’s emo genre.
The lyrics are also being related to whats happening. The word beautiful is being used over and over which is being sung by Snoop and Farrell. In the video they are singing to these ‘beautiful’ females which makes it seem like Farrell and Snoop are singing to the ‘beautiful’ ladies in the video.



In the video there is little to no performance. The only performance is the miming by Snoop and Farrell which is stereotypical in all performance videos.  As the music to the song are loops and drum machines, no instruments would be used. However in some videos a DJ is used to show that the backing music is performed by a DJ.


I like the video because it is so simple and easy to watch which makes it replay able. 



P!ATD Analysis - I Write Sins Not Tragedies


The first screenshot is of a member of the cast using speaking over the song being played. However this sound isn’t played on the version, which plays on the radio. This is because this version was edited to fit in with the video. This action is conventional because it means that the artist can put their own tint on the video and their own song and then it will make the video that much ‘cooler’.


The next screen shot is of what type of video it is. The video is mainly a story line with characters but in the background the other band members are in the background. This may be so the audience knows that a band, not a single artist, performs the song.


The next screenshot is of females wearing little clothes. This will attract a male audience to the video. Most females are attracted to the video if they find the band attractive (which a lot of females do). But instead of aiming the video at one sex, they’re aiming it at both by having girls in the video. 

This video is very stereotypical for a pop rock emo band like P!ATD. They incorporate performance and a story line, which is linked to the lyrics. This makes the video more entertaining. As the band are males, they use females to attract a male audience, as females will watch the video purely for the band. 

Wednesday, 19 June 2013

Evolution of the Pop Promo


Pop promo’s in the 60’s and 70’s were filmed and produced on much smaller budgets than they are today, and the majority of them were on smaller sets and had smaller production teams as they do now. (However it can be debated that that is not true as these days we have more advance technology meaning that they need a smaller production team. Also because the gear is more accessible, a 1-person team can film a full pop promo and edit it by themselves).

One of the first popular pop promos was The Beatles’ A Hard Day’s Night. It was filmed as if it was a live set and was mimed by the band, which is how most (if not all) music videos are done.
As the decades went by the video’s got more complex in the editing. For example another Beatles song – Strawberry Fields. They incorporated cross fading which when the video was released, was the pinnacle of editing.

In the early 80’s, MTV was created, which then started the fire to massive multi million pound music videos. It meant that people could watch non-stop music videos all day on a dedicated music video channel. MTV also showed off underground rap, grime and hip hop artists such as Limp Bizkit and Linkin Park (in the 90’s). However recently, the MTV network has started to play more top chart music. In my opinion it is probably purely for the rating’s which results in money. If MTV still played underground unknown artists the views would be much lower.

Throughout the 90's, music promo's were used more and became a big part of a band or an artist. This was mainly because videos were being played on MTV, Music Television, the largest music channel in the world. 



Naughty Boy and Radiohead video analysis'


Naughty Boy ft. Sam Smith – La La La


The videos narrative is similar to the Wizard of Oz storyline, however there is a difference between the represented Bolivian legend, and the common childs story.
It’s about a little boy who is deaf and finds an old man who is being stoned by villagers, whilst being taunted and ridiculed. By screaming the little boy resolves the situation and revives the old mans heart. In the video this is represented by the little boy buying the man a new heart. In the Wizard of Oz, the lion is bought a heart for courage. Together they meet a disfigured man, the dancer in the street in the video and the tin man in the Wizard of Oz. The disfigured man then reveals that he is a prophet who was cursed by a demon – El Tîo – because he did not worship him and abandoned the area where the demon ruled. El Tîo is a demon who considered to be the lord of the underworld. To get his protection, people offer gifts to him and anyone who could hear him would fall under his control. However because the deaf boy is deaf, he is able to overpower El Tîo’s voice.

The camerawork is very simple but effective. For example, the majority of the cinematography isn’t still, it’s moving with the characters, making the audience feel as if they are travelling with the characters. The camera angle is also eye level, letting the audience almost see what they’re seeing and feel like they are in their shoes.
 


The editing for the music video was quite basic, it was cut on the beat not off beat. It was also edited so it seems like the actors affect the music. For example, in the beginning, the father hits the table; this is when the music starts.








Street Spirit – Radiohead


The narrative behind Street Spirit (Fade Out) is suggested to be inspired by the novel The Famished Road, written by Ben Okri. The music video was filmed in a Los Angles desert. In my opinion, I think at points the video represents death and the final stages of death. This is because at points, the cast of the video (whom are the band) look like they are defying gravity, and if you were to defy gravity, you would float up to heaven.
 
The cinematography is rather basic, however the editing makes you focus more on the video than the song. However this means that the audience will remember the video and therefore like the song.
The use of cross fading is frequently used throughout the video suggesting the characters are drifting in and out of consciousness (like in your last moments when dying)


 

Tuesday, 18 June 2013

Architects analysis


What style of music video is it?

The style of the video is a lyric video. These are common with the genre of music (metal) as most people cannot understand the vocals, therefore to explain what the lyrics they show them onscreen. 

What made it a good video?

The best thing about the video is that it isn't just a lyric video. It links the background images to what the song is about. Therefore engaging the audience to watch the background video as well as the lyrics on screen.

Why is it stuck in your mind?

It is stuck in my mind because it's beinging current affairs, and affairs that have been happening throughout the past decades to people attentions. It has meaning, and it isn't a video of the band miming to the track with females in bikini's. 

Genres


1.       Rock

2.       Djent

3.       Hardcore - the band to be performing in a field or derelict area. 

4.       Post hadcore

5.       Punk hardcore

6.       Classical

7.       Acoustic 

8.       Punk

9.       Post punk

10.   90’s punk

11.   Pop punk

12.   Hip hop - women and cars (attracting mainly men)

13.   RnB

14.   Metal

15.   Death metal - more blood as the age of people watching would be more mature.

16.   Thrash metal

17.   Reggae

18.   Dance

19.   Techno

20.   Jazz

21.   Dubstep

22.   Indie

23.   Folk

24.   Spoken word

25.   Pop hardcore

26.   Rap

27.   90’s rap

28.   Blues

29.   Soul

Highlighted in yellow are more heavier genres that normally have lyric videos as most people viewing the video cannot understand the lyrics.